72 Changes in Department Store Websites: From Selling Platforms to Lifestyle Entrances

In order to regain the favor of young customers, the online shopping malls of major department store groups are undergoing a "transformation plan". Guangbai Hui, a subsidiary of Guangbai Group, relies on offline store resources and deeply cultivates the O2O model. It not only connects live streaming sales and cross-border purchases, but its registered users have reached 2.68 million by the end of 2024, becoming a model for digitalization of regional department stores. Youa Group will fully upgrade its "Youa Shopping" service in June 2026, by partnering with JD Logistics to achieve "morning ordering and afternoon delivery", and integrating online and offline shopping card usage, attempting to integrate the experience of physical stores with the convenience of e-commerce.

What is more symbolic is that Chongbai Group has launched the first anime complex "Chongbai Dream Field" with Guoman culture as the core. Such measures indicate that the online and offline integration transformation of department stores has entered a new stage: the platform should not only meet the shopping needs, but also become the carrier of Generation Z "clocking" and "socializing" through non-standard formats such as anime, China-Chic, art curation, so as to combat the loss of customer flow in traditional stores